Honors Projects
Abstract
This research investigates whether country-of-origin (COO) cues have an effect on consumer purchase intentions, based on a review of prior literature published in the EBSCO and Summon databases. The findings of these articles show that COO cues do not, on their own, have an effect on consumer purchase intentions; but do have some effect on consumer attitudes/feelings toward the product. Future research has much to offer in terms of identifying whether COO cues have an effect on consumers’ purchase intentions for specific products, or specific types of products.
Major
Supply Chain Management
First Advisor
Dr. Janet Hartley
First Advisor Department
Management
Second Advisor
Dr. William Sawaya
Second Advisor Department
Management
Publication Date
Summer 2014
Repository Citation
Post, Katie, "Status of and Future Recommendations for Country-of-Origin Research" (2014). Honors Projects. 141.
https://scholarworks.bgsu.edu/honorsprojects/141
Included in
Advertising and Promotion Management Commons, Applied Behavior Analysis Commons, Business Administration, Management, and Operations Commons, Operations and Supply Chain Management Commons, Organizational Behavior and Theory Commons, Sales and Merchandising Commons