Honors Projects

Abstract

This research investigates the drivers of Green Entrepreneurial Intent (GEI) by examining the intersection of personality traits and immigrant generation status. Utilizing the Theory of Planned Behavior (TPB) framework, the study focuses on how openness to experience and conscientiousness—the traits most strongly associated with sustainability-oriented innovation—influence entrepreneurial intentions.

A central aim is to determine how first- and second-generation immigrant statuses moderate these relationships, particularly through the lens of intergenerational transmission of values and social norms. The study integrates illustrative case analyses of Timberland and Patagonia to trace how environmental stewardship and ethical business practices evolve across successive leadership generations.

The research employs a survey-based methodology, collecting data from first- and second-generation immigrants in Wood County, Ohio. By analyzing the roles of parental influence, attitude, and perceived behavioral control, this paper seeks to clarify why certain populations demonstrate higher levels of green entrepreneurial engagement. The findings aim to assist policymakers and educators in designing targeted interventions to foster environmentally oriented entrepreneurship in high-potential migrant communities.

Major

Business, General/Individualized

First Advisor

Dr. Man Zhang

Second Advisor

Dr. Heath Diehl

Publication Date

Spring 4-27-2026

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