Honors Projects

Abstract

This study examines the implicit associations between the term ‘Caucasian’ and scientific ideals. The racist and pseudoscientific history of the word ‘Caucasian’ invalidates its credibility and insinuates persistent racist ideologies that continue to manifest today. The term ‘Caucasian’ seems to be popularly thought of as a more exact, specific, and scientific term than that of ‘White’. This paper includes a review of the literature about the White race and the term ‘Caucasian’, how this term originated, and the pseudoscience that created it in the 18th century. The experiment includes a control condition, and an experimental condition that primes the idea of science. The implicit associations of the term were measured among a cohort of students at Bowling Green State University. Deception was used to detract from the focal point, which is the participant’s racial demographic response, in order to invoke a raw depiction of individual understandings of the ‘Caucasian’ race.

Department

Ethnic Studies

Major

Psychology

First Advisor

Dr. Timothy Messer-Kruse

First Advisor Department

Ethnic Studies

Second Advisor

Dr. Anne K Gordon

Second Advisor Department

Psychology

Publication Date

Winter 12-7-2024

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