Master of Education in Applied Human Development Graduate Projects

Abstract

My earliest interest to become a sports agent was sparked during my four years of work with the Badminton Federation of Nigeria between 2019 - 2022. But even then, I could not say that I really understood what it meant to be called a “Sport Agent”. As the media lead for Badminton Nigeria, I worked closely with national team athletes where I performed media related responsibilities and some marketing. Since the sport of Badminton was not a very lucrative sport, I observed first hand some of the funding challenges the athletes faced to either travel abroad for training tours or attend popular international tournaments across continents. Consequently, I would always think that if I became their “agent”, I could help them attract endorsement deals that could strengthen their finances to meet their professional goals. This was how my interest in this global and dynamic industry was birthed.

Advisor

Dr. Ray Schneider

Second Reader

Dr. Jess Kiss

Semester

Spring

Year

2025

Degree

M.Ed.

Program

Sport Administration

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