Audience Research Firm Presentations

Compiled by Louisa Ha, Professor, School of Media and Communication

In the BGSU MDIA4610/MC5610 Audience Research and Targeting class students learned about different major audience research firms through a presentation. These research firms not only set standards for the industry or provide important information for advertising and media programming decisions, they also offer job opportunities for students in audience research.

We are sharing their work so that other people needing the info can use it. All reference sources are listed at the end of the Power Point Presentations. The presentations describe the services they offer, the state of the company, key executives and history, latest initiatives, major executives and entry level job opportunities if any.

Keywords: Audience Research, Research Firm, Consumer Research Industry, Affinio, comScore, Dynata, Edison Media Research, Forrester Research, The Gallup Organization, Gartner Inc., Ipsos, iSpot.tv, Katz Media Group, Marketing Evaluations Inc., MSW Research, NetBase, Ooyala, Parrot Analytics, Podtrac, Qualtrics, Simmons Market Research, Triton Digital, Tubular, YouGov