Webcasting Business Models of Click-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States
This article identifies the business models of leading Webcasters in the United States and South Korea and proposes a cross-cultural framework to analyze the determinants of business models. The file transmission methods, content strategies, and revenue sources of clicks-and-bricks and pure-play Webcasters were compared in the study. After analyzing the business practices of 48 leading Webcasters--using a content analysis of their sites--we found that the content aggregator model and the branded content model are the 2 most commonly used business models of leading Webcasters in the United States and South Korea. Although clicks-and-bricks and pure-play Webcasters in both countries have a similar reliance on advertising as their major source of revenue, they employ different content strategies to their own media's advantages. Korean Webcasters are more likely to use pay-per-view as a revenue source than U.S. Webcasters. [ABSTRACT FROM AUTHOR]
Ha, Louisa and Ganahl, Richard, "Webcasting Business Models of Click-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States" (2004). Media and Communications Faculty Publications. 41.
International Journal of Media Management
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