Honors Projects

Abstract

Within the past decade, social media has become a huge part of most peoples’ everyday life. People use social media to keep up with old friends, to see what their current friends and family are up to, to follow celebrities, and so much more. Researchers and the general public have begun to wonder if this obsession with social media is detrimental to individuals and society. Throughout my research, I strived to answer two research questions. “How does social media affect a college student’s GPA, productivity, and life satisfaction?” and “How do celebrities and companies create social media content that drives engagement?” A survey was sent out to gather data and get input from college students at Bowling Green State University.

Major

Information Systems Auditing and Control

First Advisor

Michael Zickar

First Advisor Department

Psychology

Second Advisor

Fei Weisstein

Second Advisor Department

Marketing

Publication Date

Spring 4-18-2024

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