Location

BTSU 315

Start Date

27-3-2015 1:00 PM

End Date

27-3-2015 1:55 PM

Description

This article presents the theoretical framework for hashtag hijacking, a subversive communicative strategy that disrupts and challenges dominant discourses of hashtag activism on social media sites. Drawing from the literature on new media, digital activism, and persuasion, our theory shows how hashtag hijacking can reroute and reappropriate efforts made by media activists and sources who occupy positions of power. Tracking the evolution of #MyNYPD as a working exemplar, we explicate how hashtag activism and hijacking develop and foster two parallel, yet disparate discourses in the new media landscape.

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Mar 27th, 1:00 PM Mar 27th, 1:55 PM

Panel 1: A Theory of Hashtag Hijacking

BTSU 315

This article presents the theoretical framework for hashtag hijacking, a subversive communicative strategy that disrupts and challenges dominant discourses of hashtag activism on social media sites. Drawing from the literature on new media, digital activism, and persuasion, our theory shows how hashtag hijacking can reroute and reappropriate efforts made by media activists and sources who occupy positions of power. Tracking the evolution of #MyNYPD as a working exemplar, we explicate how hashtag activism and hijacking develop and foster two parallel, yet disparate discourses in the new media landscape.