American contract law is supposed to facilitate the efficiency and fairness of market transactions between parties. Does the increasing success of the puffery defense in false advertising and securities cases further the fairness of transactions between companies with major advertising budgets and consumers? This Article contends that it does not.
Browne, M. Neil; Hale, Kathleen M.S.; and Cosgrove, Maureen, "Legal Tolerance toward the Business Lie and the Puffery Defense: the Questionable Assumptions of Contract Law" (2012). Economics Faculty Publications. 10.
Southern Illinois University Law Journal