School of Media and Communication Faculty Publications

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This exploratory study investigates social network sites (SNS) users’ time allocation behavior among various traditional and new media. Specifically, it examines the difference in degree of dependency on SNS between the young generation and the general population as a new form of news medium based on the media system dependency (MSD) and the microeconomic consumption (MEC) theories. The research results reveal that SNS, along with other online media, such as online audio/video news, are the preferred news sources for young people and they are more likely to be interested in soft news than hard news. SNS has become online users’ news portal and is closely related to their other online and user-generated content media use. The significant difference in news media use between the general population and college students also illustrates the importance of choosing the sample in studying SNS and media use.

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Journal of Communication and Media Research

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