In this study, it is investigated on how health, lifestyle and ethical factors of a consumer with a gluten-related disease and allergy influence their understanding and awareness of gluten-free food labels. This study was implemented through an online survey on a Facebook support group with a total of 195 respondents. The results show that consumers do have a strong awareness and understanding of the differences between certified gluten-free and non-certified gluten-free food labels. This indicates that having this strong awareness and understanding is influenced based upon a consumer’s health, lifestyle and ethical factors of following a gluten-free diet.
Plan II Graduate Project
Borchers, Delaney, "What Are the Rhetorical Strategies and Consequences of Food Labels Regarding Health, Lifestyle, and Ethics of Consumers with Food-related Diseases and Allergies?" (2020). Master of Arts in Media and Communication Plan II Graduate Projects. 9.