Abstract
After Latino-Americans demonstrated their power in the 2012 presidential election, securing increased minority support at the polls has become a major goal for both main U.S. political parties. A reliable bloc of Latino voters on one’s side could mean more wins, but Latinos have a low voter turnout rate. This paper explores how to increase Latino turnout and argues that the use of the Spanish language in electoral advertising will have a positive effect. By comparing statewide Latino turnout data during the 2002 midterm elections, I find states with a sizable amount of Spanish-language get-out-the-vote messages do see slightly increased rates of Latino voter turnout, suggesting Spanish-language advertising could be a useful supplemental tool in future political campaigns.
Recommended Citation
Ervin, Alexander C.
(2015)
"¿Más Español por Más Votos? Assessing the Impact of Spanish Language Electoral Advertisements on Latino Voter Turnout,"
International ResearchScape Journal: Vol. 2, Article 7.
DOI: https://doi.org/10.25035/irj.02.01.07
Available at:
https://scholarworks.bgsu.edu/irj/vol2/iss1/7
DOI
https://doi.org/10.25035/irj.02.01.07
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