Honors Projects

Andrew Myers

Abstract

Presents a business and marketing plan for the company reStore. reStore is a business located on Bowling Green State University's campus in the Kreischer Residence Hall. The store stresses sustainable living through the recycling of goods. All inventory is donated by students and item are then traded to customers. Items available include: clothes, school supplies, furniture, fans, etc..The business program outlines a marketing plan including situation analysis, set marketing objectives, how to develop marketing strategies, implementation and control of marketing, analysis, summary and recommendation.

Major

Business, General/Individualized

First Advisor

Mearl Sutton

First Advisor Department

Marketing

Second Advisor

Dr. Nick Hennessy

Second Advisor Department

Campus Sustainability

Publication Date

Spring 4-23-2012

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