Honors Projects


Branding and social media outreach to customers is essential to small businesses that are looking to grow their business and attract new members. This paper covers the development and production of a multimedia rebranding package that was produced for the high-intensity, CrossFit-like gym in Wapakoneta, Ohio, owned and operated by Steve Knapke, Functionally Intense Training. This gym has been open since 2013 but has no consistent social media content or branding content for the business. This project includes the deliverables of 10 videos, 20 photos, 5 graphic design templates, a new logo, and new branding guidelines. Along with the final deliverables, this project includes a summary of the evaluation survey that was sent out to current clients of the gym.


Visual Communication and Technology Education


Visual Communication Technology

First Advisor

Laney Fugett

First Advisor Department

Visual Communication and Technology Education

Second Advisor

Dr. Dwayne Gremler

Second Advisor Department


Publication Date

Spring 4-26-2022