Honors Projects

Abstract

The purpose of this combined VCT Synthesis and Honors Project was to create consistent branding for the Wood County Humane Society (WCHS). The objectives were to create brand guidelines for the non-profit, and then implement the guidelines to create new marketing materials. This project is interdisciplinary in nature and includes visual design, marketing, and communications.

Many non-profits struggle with revolving staff, and some, such as WCHS, do not have a staff member with expertise in marketing and design. In the case of WCHS, this resulted in inconsistent branding that appeared unprofessional and confusing to the community. With this project, I aimed to educate the staff and implement lasting consistency through the creation of a brand guidelines document that can continue to change as the brand evolves.

Major

Visual Communication Technology

First Advisor

Dr. Heath Diehl

First Advisor Department

Honors Program

Second Advisor

Laney Fugett

Second Advisor Department

Visual Communication and Technology Education

Publication Date

Spring 5-7-2020

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