The purpose of this combined VCT Synthesis and Honors Project was to create consistent branding for the Wood County Humane Society (WCHS). The objectives were to create brand guidelines for the non-profit, and then implement the guidelines to create new marketing materials. This project is interdisciplinary in nature and includes visual design, marketing, and communications.
Many non-profits struggle with revolving staff, and some, such as WCHS, do not have a staff member with expertise in marketing and design. In the case of WCHS, this resulted in inconsistent branding that appeared unprofessional and confusing to the community. With this project, I aimed to educate the staff and implement lasting consistency through the creation of a brand guidelines document that can continue to change as the brand evolves.
Visual Communication Technology
Dr. Heath Diehl
First Advisor Department
Second Advisor Department
Visual Communication and Technology Education
Isovitsch, Paige, "Establishing & Applying Brand Guidelines for the Wood County Humane Society" (2020). Honors Projects. 529.