Honors Projects

Abstract

“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.

Department

Visual Communication and Technology Education

Major

Visual Communication Technology

First Advisor

Laney Fugett

First Advisor Department

Visual Communication and Technology Education

Second Advisor

Dr. Philip Titus

Second Advisor Department

Marketing

Publication Date

Spring 5-12-2020

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