This research project examines the Moosejaw brand, the outdoor apparel industry, and an overview of France’s political, economic, and cultural environment. The research goal is to analyze key aspects of France that would influence a business’s decision to expand into the country. The information regarding France’s fit for new businesses would then be tailored to Moosejaw to implement. Data found throughout the research process that characterize France as a good fit or not for new foreign business include the current political state of rioting by the Yellow Vests, Macron’s future pro-business plans, the French high quality of life standard, shifting demographic toward young independent adults with expendable income, and an increasing awareness of environmentally friendly practices. The report concludes with recommendations for how Moosejaw might effectively expand into the French market.
Dr. Man Zhang
First Advisor Department
Dr. Dwayne Gremler
Second Advisor Department
Renou, Rachel, "Moosejaw Market Expansion into France" (2019). Honors Projects. 439.