Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.
While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With this project, I employed critical thinking to combine both the musical preparation and the marketing campaign in order to host a successful event.
Visual Communication Technology
First Advisor Department
Music Performance Studies
Second Advisor Department
Visual Communication and Technology Education
Luteran, Kayla, "Music & Media: A Senior Recital & Honors Project" (2018). Honors Projects. 370.