Honors Projects


Madison Y. Huff


The inspiration for this project arose from my personal experience as a College of Business student at Bowling Green State University. As part of a new program implemented within the college, each academic year students are required to participate in an applied business experience lab, known to students as BizX1100, BizX2200, BizX3300, or BizX4400. The program is the first of its kind in the nation, and allows teams of students to evaluate products and companies through hands-on research and propose innovations to improve an aspect of the product or company. Specifically, the BizX2200 course requires students to investigate a B2B (business to business) product. The idea for the lab is very applicable to subject matter of every business student, but the execution of the lab needed some innovation itself. The goal of this project was to create a more fluid course that only included subject matter that was relevant to the final presentation, helpful in understanding how to evaluate a company or product, and relevant to subject matter that is taught in other courses. I also wanted to see a different presentation of the learning through an oral presentation that was more fully developed, rather than a lengthy paper from which students found little value, followed by a thrown-together presentation that did not satisfy the desired learning outcomes for the course. I believe that my new structure for the course promotes critical thinking, evaluation, and problem solving.


Applied Economics

First Advisor

Mearl Sutton

First Advisor Department


Second Advisor

Kristen Brotzki

Second Advisor Department


Publication Date

Spring 4-29-2013