This project examines online gaming in the context of decades of deregulation and privatization. In the piece, I examine American culture’s infatuation with the value of competition through a historical and hegemonic scope. Throughout the piece, I make connections between online gaming and the illusion that the populace must compete for unnecessarily scarce resources. The goal of this project is to illustrate how micro-transactions in online gaming is not beneficial for the consumer, but rather coercive reinforcements of the spontaneous philosophy of competition prevalent in the Neoliberal age.
First Advisor Department
Second Advisor Department
American Culture Studies
Jones, Brandon, "Free to Play/Pay to Win: Consuming Competition through Online Gaming in the Neoliberal Age" (2016). Honors Projects. 271.