Honors Projects

Abstract

The purpose of this project is to dive deeper into the corporate perspective on sustainability and why manufacturing companies should take action on such an important topic. Is there a true balance for businesses between increasing profits and reducing waste? Why should businesses care about being branded as a sustainable company? What efforts do companies need to take to truly be branded as “sustainable?” These are questions that drove the research and development of this project. After looking into these guiding questions, this project develops a program to help monitor and measure the successful sustainability practices that various Northwest Ohio industries take part in.

Department

Marketing

Major

Marketing

Second Major

Business Analytics and Intelligence

First Advisor

David Dewey

First Advisor Department

Marketing

Second Advisor

Rockne Starks

Second Advisor Department

Finance

Publication Date

4-23-2025

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