Most research conducted related to the honeymoon effect and attendance focused on Major League Baseball and stadium renovation. This study however, examined the connection between attendance and installation of artificial turf at the collegiate level. Seven Division I Football Bowl Subdivision Universities in Ohio have installed artificial turf and hosted home games for at least four full seasons. Cincinnati and Miami (Ohio) fit the honeymoon theory, reaching maximum attendance numbers in year two and leveling out by year four.
Birchmeier, Ashley E., "DOES INSTALLING ARTIFICIAL TURF CREATE A HONEYMOON EFFECT FOR COLLEGE FOOTBALL TEAMS?" (2016). Masters of Education in Human Movement Sport and Leisure Studies Graduate Projects. 4.