School of Media and Communication Faculty Publications
Title
The Role of News Media Use and Demographic Characteristics in the Prediction of Information Overload
Document Type
Article
Abstract
Drawing on the information overload theory, this study investigates how news media use relates to the probability of information overload. Our broad goal is to explore how typical media use outside the working environment impacts information overload. Through a large mail survey conducted in northwest Ohio (N = 661), the study combined resident samples and college student samples and examined several variables regarding demographic characteristics, news media use, and information searching efficiency. Multinomial logistic regression was used to analyze the data. Results confirmed that age, gender, income, traditional news media use, and information searching efficiency can partially predict one’s probability of experiencing information overload. Theoretical explanations for these outcomes are presented, and implications for information overload research are discussed.
Publisher's Statement
Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.
Repository Citation
Ji, Qihao; Ha, Louisa; and Sypher, Ulla, "The Role of News Media Use and Demographic Characteristics in the Prediction of Information Overload" (2014). School of Media and Communication Faculty Publications. 9.
https://scholarworks.bgsu.edu/smc_pub/9
Publication Date
2014
Publication Title
International Journal of Communication
Start Page No.
700
End Page No.
714
Included in
Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Mass Communication Commons