School of Media and Communication Faculty Publications
Title
Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students
Document Type
Article
Abstract
In this study, the authors examine the use of smart phones for self-broadcasting among college students based on motivation and network externalities theories. The authors propose that smartphones have changed telephones from a point-to-point interpersonal medium to a broadcast medium for individuals to disseminate information to their networks through the use of social media. The authors hypothesized that the more friends and followers a student has on Facebook and Twitter respectively, the more likely the student will use friends and followers as self-broadcasting mediums from their smartphones. The hypothesis was supported based on survey data collected at a public university. The study also discusses the social implications of using smartphones as a broadcast and self-promotion medium.
Copyright Statement
Post-print
Repository Citation
Yartey, Franklin N.A. and Ha, Louisa, "Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students" (2013). School of Media and Communication Faculty Publications. 38.
https://scholarworks.bgsu.edu/smc_pub/38
Publication Date
2013
Publication Title
International Journal of Technology and Human Interaction
DOI
https://doi.org/10.4018/ijthi.2013100102
Start Page No.
20
End Page No.
40