Date of Award

Summer 2014

Document Type

Dissertation/Thesis

Degree Name

Master of Technology Management-Construction Management

First Advisor

Dr.Alan Atalah

Second Advisor

Dr. Alan Atalah

Abstract

Low enrollment and the decrease in graduation and retention rates are challenges facing the growth of the Master’s in Technology Management – Construction Management (MTM-CM) program at BGSU. In addition, the competition between the universities to enroll and retain more in-state, out-of-state, and international students is aggressive. There is a need for a revaluation for the MTM-CM program in order to attract more students in the future. This study is a necessary step to know what the MTM-CM students think about the product delivered to them at BGSU. There was no prior study investigating the satisfaction level of the construction management graduate students in BGSU. The study is based on the famous P marketing factors which include Product, Price, People, Promotion, and Personnel as framework. To achieve the study objectives an on-line survey has submitted to 51 MTM-CM enrolled students from spring 2009 to fall 2014.The response rate was 72%. The majority of MTM-CM students were satisfied with the People marketing factor; 68% viewed the GRE test as a barrier in the admission requirements and suggest to be removed.