Abstract

Effective franchise training is essential in the expansion of a franchised business. With advances in internet connections, web applications and multimedia capabilities, training for new and existing franchisees can now take place online in the form of web-based e-learning. In addition to potentially increasing the overall effectiveness of the franchisee training, web-based training also eliminates some of the challenges of traditional, face-to-face franchise training like travel expenses, time, and the availability of human resources.

The purpose of this project was to develop an asynchronous web-based training program for new or potential franchisees in the custom decorated apparel industry. The ADDIE model was used to guide the development of the training program and curriculum, which was then evaluated and critiqued by a panel of subject matter experts.

First Advisor

Gary Benjamin

Second Advisor

Fei Gao

Publication Date

Summer 7-2016

Available for download on Wednesday, January 24, 2018

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