Honors Projects

Author(s)

Skyler A. Rogers

Abstract

Presents a business plan for the Nice Shirt company. The Nice Shirt company specializes in creating apparel for fundraising campaigns. The business plan outlines: the apparel industry, the company, concept and products, market for the company's goods, economics, marketing plan, operations and development plan and management team and financials.

Major

Marketing

First Advisor

Gene Poor

First Advisor Department

Entrepreneurship

Second Advisor

Blake Underwood

Second Advisor Department

Marketing

Publication Date

Spring 4-24-2012

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