Honors Projects
Abstract
Branding and social media outreach to customers is essential to small businesses that are looking to grow their business and attract new members. This paper covers the development and production of a multimedia rebranding package that was produced for the high-intensity, CrossFit-like gym in Wapakoneta, Ohio, owned and operated by Steve Knapke, Functionally Intense Training. This gym has been open since 2013 but has no consistent social media content or branding content for the business. This project includes the deliverables of 10 videos, 20 photos, 5 graphic design templates, a new logo, and new branding guidelines. Along with the final deliverables, this project includes a summary of the evaluation survey that was sent out to current clients of the gym.
Department
Visual Communication and Technology Education
Major
Visual Communication Technology
First Advisor
Laney Fugett
First Advisor Department
Visual Communication and Technology Education
Second Advisor
Dr. Dwayne Gremler
Second Advisor Department
Marketing
Publication Date
Spring 4-26-2022
Repository Citation
Manger, Kaitlin, "Functionally Intense Training (F.I.T.) Multimedia Rebranding Package" (2022). Honors Projects. 684.
https://scholarworks.bgsu.edu/honorsprojects/684
Included in
Graphic Design Commons, Illustration Commons, Interdisciplinary Arts and Media Commons, Photography Commons