Honors Projects
Abstract
Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.
While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With this project, I employed critical thinking to combine both the musical preparation and the marketing campaign in order to host a successful event.
Major
Visual Communication Technology
First Advisor
Matthew McBride-Daline
First Advisor Department
Music Performance Studies
Second Advisor
Beth Vollmar
Second Advisor Department
Visual Communication and Technology Education
Publication Date
Spring 4-27-2018
Repository Citation
Luteran, Kayla, "Music & Media: A Senior Recital & Honors Project" (2018). Honors Projects. 370.
https://scholarworks.bgsu.edu/honorsprojects/370
Included in
Advertising and Promotion Management Commons, Graphic Design Commons, Interactive Arts Commons, Marketing Commons, Music Performance Commons, Music Practice Commons, Visual Studies Commons