Travel by persons over the age of 50 represents a key component of the leisure market. This paper examines participation in favorite activities, distance traveled, length of stay and expenditures for selected outdoor activities by this mature market based upon data from the Nationwide Recreation Survey. The paper then addresses some marketing implications suggested by these data for the development and marketing of leisure services.
O'Leary, Joseph T.; Uysal, Muzaffer; and Howell, Richard
"Travel Patterns and Expenditures of the Mature Market,"
Visions in Leisure and Business: Vol. 6
, Article 7.
Available at: https://scholarworks.bgsu.edu/visions/vol6/iss2/7