This article raises the question about the role of the family as spectators at sporting events. It was found that most professional sports organizations are not concerned about the family as a target market.
Barnhart, Thomas C.
"A Survey of Selected Factors for Families as Recreational Spectators at Professional Sports Events,"
Visions in Leisure and Business: Vol. 5
, Article 8.
Available at: https://scholarworks.bgsu.edu/visions/vol5/iss3/8