This paper examined the phenomenon of business sponsorship of leisure or recreational activities. Specifically, it determined the importance of and rank ordered program outcomes as perceived by directors of local municipal park and recreation agencies in New York, New Jersey, Pennsylvania, Delaware and Maryland who have hosted two or more nationwide, business funded, leisure activities. From this pilot study, it appeared that the leisure service director's reported that they participated in these programs in order to expand their departmental leisure offerings with an innovative program that gave participants intrinsic rewards, varied leisure experiences and an opportunity to develop new leisure activities and improve social skills. Concern for the administrative benefits to the host department, while important, were secondary to the provision of creative leisure activities for participants.
Mihalik, Brian J.
"Perceived Outcomes of Participation in Synergetic Leisure Programs,"
Visions in Leisure and Business: Vol. 4
, Article 9.
Available at: https://scholarworks.bgsu.edu/visions/vol4/iss4/9