The relationship between the marketing efforts of destination management organizations and the accuracy and efficiency of the marketing efforts with respect to parks are a tedious and inconsistent one. This study extended the work of Masberg and Jamieson by reporting the results of a quantitative analysis of the representation of parks in visitor information. In a study of the representation of parks in tourism collateral materials, it was found that information about parks is inconsistently addressed. A quantitative analysis of park roles and scope showed that approximately 10 out of 324 packets represented parks thoroughly and accurately. An effectiveness guide was applied to these materials to reveal what factors contributed to the effectiveness of the marketing message.
Jamieson, Lynn M. and Masberg, Barbara A.
"Destination Marketing Organization Visitor Information and the Representation of Parks,"
Visions in Leisure and Business: Vol. 20
, Article 2.
Available at: https://scholarworks.bgsu.edu/visions/vol20/iss3/2