Academic departments of park and recreation resources have recently moved to establish majors in commercial recreation in response to fewer job opportunities in the public sector combined with a lessening of demand from students for the traditional natural resource management career.

It is proposed that a marketable career option for commercial recreation graduates 1s resort management. Resorts combine three elements-management of the natural resource base; management of guest activities; management of services. Because of the expertise in the first two areas found in departments of park and recreation resources a joint program with a hotel school, which provides education in the management of food and lodging, would ensure a graduate with the skills and education necessary to meet the challenge of resort management.