NASCAR as a sport has the most loyal fans. The purpose of this project was to identify potential variables that explain such loyalty. None of the coefficient of determination (r2) were very strong. Those variables that show the most promise for characterizing the fans were those variables related to the experiential base of NASCAR.
Rufenacht, Kris; Groves, David L.; and Foster, Mark
"An Exploration of the NASCAR Fanage,"
Visions in Leisure and Business: Vol. 19
, Article 6.
Available at: https://scholarworks.bgsu.edu/visions/vol19/iss2/6