The Application of Systematic Survey Methods at Open Access Special Events and Festivals
Conducting visitor information studies at special events can provide event planners with indispensable planning information. A lack of sound methodological guidelines has served as an historical barrier. This paper outlines a method for gathering statistically sound samples, and emphasizes the importance of using multiple methods of data collection to increase confidence in the results. Use of these methods are applicable for resort destinations, attractions, special events, or festivals; with or without gated entrances.
Ralston, Lynn S. and Hamilton, Julia A.
"The Application of Systematic Survey Methods at Open Access Special Events and Festivals,"
Visions in Leisure and Business: Vol. 11
, Article 3.
Available at: https://scholarworks.bgsu.edu/visions/vol11/iss3/3