The Department of Recreation and Wellness marketing office previously did not have a standardized photographic workflow to ensure all marketing student employee photographers consistently capture, edit, name, and store digital image files. As a result, the digital photo library contained digital image files of varying quality that were organized inconsistently. These inconsistencies made it difficult for designers to quickly and efficiently locate adequate image files for use in the creation of promotional items. In addition, a reduction in administrative staff and an increase in workload necessitated that new student employees learn new processes through self-instruction.
The researcher created a photography workflow with accompanying instructions to guide student employees hired as photographers through the processes of preparing for a shoot, shooting, editing and renaming image files in post-production software, and storing the files within the MediaBeacon digital asset management (DAM) system. To guide student employees on the use of the Adobe Lightroom software and MediaBeacon DAM system, the researcher created instruction manuals providing step-by-step explanations of the various processes referenced within the photography workflow. The researcher also transferred all existing digital image files from the Recreation and Wellness shared drive and external hard drives to the MediaBeacon DAM system. A new file directory organization was created as well as file and folder naming, metadata, and keyword standards. The objective of documentation created for this major project was to improve photographic image quality and maintain the new organization of the digital images on the MediaBeacon DAM system through the process of self-instruction.
Pax, Erica, "The Development of Photography Training for Recreation and Wellness Marketing" (2014). Master of Education in Instructional Design and Technology Plan II Graduate Projects. 4.