Media and Communications Faculty Publications

Document Type

Article

Abstract

Survey has been widely used as a data collection method for both academic andadministrative research. Different modes of conducting surveys have been created andcontinuously developed (Groves, 2011). With the fast-growing penetration of smartphones andother mobile media, survey researchers are faced with the challenge of how to make use of themin surveys while ensuring high data quality and minimizing bias in the coverage (Watson,Zamith, Cavanah & Lewis, 2015). It is especially important to note that Web surveys are nowdisplayed on different devices with different screen sizes and entry methods. So how responseentry devices affect response quality is another important question for survey researchers. Thisstudy attempts to address these issues by examining the effects of survey modes and responseentry device on response quality.

Publication Date

April 2016

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