Management Faculty Publications

Title

The Magnetic Sentences Industry Game: A Competitive In-Class Experience of Business-Level Strategy

Document Type

Article

Abstract

The Magnetic Sentences Industry Game is a high-energy in-class exercise designed to help students gain hands-on experience with setting, implementing, evaluating, and revising business-level strategy. Students compete in teams to create and market sentences using Magnetic Poetry (a product of Magnetic Poetry, Inc.). Revenues earned are highly dependent on the successful development and implementation of a cohesive business-level strategy. The game experience should create opportunities for the class to discuss a variety of strategic issues including external environment, internal environment, competitive dynamics, the advantages and disadvantages of various generic business-level strategies, organizational learning, and strategic groups.

Publication Date

2005

Publication Title

Journal of Management Education

Volume

29

Issue

5

Start Page No.

696

End Page No.

713

DOI

10.1177/1052562905277315