Marketing Plan for St. Vincent de Paul Society

Author(s)

Angela Hall

Abstract

This project provides a marketing plan for the St. Vincent de Paul Food Pantry, located at St. Thomas More University Parish in Bowling Green, OH. The marketing plan examines the current nonprofit market in Bowling Green, Ohio, as well as donors preferences, the competition, and potential market growth. The second half of the project includes an analysis of the implementation of a social media focused marketing strategy for the pantry. A Facebook, Twitter, and blog was created to promote the organization.

Major

Marketing

First Advisor

Blake Underwood

First Advisor Department

Marketing

Second Advisor

John Reing

Second Advisor Department

Finance

Publication Date

Spring 2013

Repository Citation

Hall, Angela, "Marketing Plan for St. Vincent de Paul Society" (2013). Honors Projects. 42.
https://scholarworks.bgsu.edu/honorsprojects/42