This project provides a marketing plan for the St. Vincent de Paul Food Pantry, located at St. Thomas More University Parish in Bowling Green, OH. The marketing plan examines the current nonprofit market in Bowling Green, Ohio, as well as donors preferences, the competition, and potential market growth. The second half of the project includes an analysis of the implementation of a social media focused marketing strategy for the pantry. A Facebook, Twitter, and blog was created to promote the organization.
First Advisor Department
Second Advisor Department
Hall, Angela, "Marketing Plan for St. Vincent de Paul Society" (2013). Honors Projects. 42.