This research investigates whether country-of-origin (COO) cues have an effect on consumer purchase intentions, based on a review of prior literature published in the EBSCO and Summon databases. The findings of these articles show that COO cues do not, on their own, have an effect on consumer purchase intentions; but do have some effect on consumer attitudes/feelings toward the product. Future research has much to offer in terms of identifying whether COO cues have an effect on consumers’ purchase intentions for specific products, or specific types of products.
Supply Chain Management
Dr. Janet Hartley
First Advisor Department
Dr. William Sawaya
Second Advisor Department
Post, Katie, "Status of and Future Recommendations for Country-of-Origin Research" (2014). Honors Projects. 141.
Advertising and Promotion Management Commons, Applied Behavior Analysis Commons, Business Administration, Management, and Operations Commons, Operations and Supply Chain Management Commons, Organizational Behavior and Theory Commons, Sales and Merchandising Commons