Honors Projects

Author(s)

Katie PostFollow

Abstract

This research investigates whether country-of-origin (COO) cues have an effect on consumer purchase intentions, based on a review of prior literature published in the EBSCO and Summon databases. The findings of these articles show that COO cues do not, on their own, have an effect on consumer purchase intentions; but do have some effect on consumer attitudes/feelings toward the product. Future research has much to offer in terms of identifying whether COO cues have an effect on consumers’ purchase intentions for specific products, or specific types of products.

Major

Supply Chain Management

First Advisor

Dr. Janet Hartley

First Advisor Department

Management

Second Advisor

Dr. William Sawaya

Second Advisor Department

Management

Publication Date

Summer 2014