Abstract

For many years, Bowling Green State University has had trouble getting athlete alumni to financially give back to their former program. While developing an instrument to survey the athlete alumni their reasons for giving or not giving, it was determined that no instrument was available to solicit responses. Each school has a unique culture and most surveys that have been used in previous research were very specific to that institution. This project developed a survey that can be easily adapted to any situation and culture so any university can use it as a template. When properly administered, this survey will lead to each university having a better understanding of their alumni and potentially a higher amount of donations.

Keywords: alumni, athlete alumni, donor, development, fundraising, non-donor, philanthropy, survey

Advisor

Ray Schneider

Second Reader

Sungho Cho

Semester

Fall

Year

2014

Degree

M.Ed.

Program

Sport Administration

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